Our work spans the entire spectrum of market research methods and approaches. As such, we provide services that are tailored to our clients’ needs. We’ve helped hundreds of organisations with various research needs including:
Online Surveys – Using the latest in market research software, we help clients gain the insights they need to grow and develop. We use a consistent omni-channel approach (across email, web, QR, mobile and social media) to increase participation and maximise sample response rates. Our surveys are interactive, informative and designed to make the user’s journey enjoyable. Using this approach, we have delivered consistently high response rates for our clients.
Postal Paper Surveys – Understandably, not everyone has access to online surveys. Our research services benefit from in-house design, print, mail and scanning teams. We have produced thousands of surveys for clients, designed specifically to their specifications and branding guidelines. We can manage all aspects of postal survey projects, making the journey as easy as possible for both respondent and client. Our scanning technology provides up to 100% verification for scanned items. If you feel that you can’t send an online survey, MES can help.
Market Segmentation – MES can track consumer behaviour across unique personality segments using geodemographic tools such as CACI Acorn and CACI Wellbeing Acorn. In doing so, and in combination with carefully constructed research, we can help organisations gain greater understanding of their base, identify consumer demand regionally and focus on areas of greatest potential return.
Market Trends – To be ahead of the curve in your respective industry, you need to know what the trends are. We have access to a range of tools to provide industry insights, and can provide an overview that will assist you in making strategic decisions. We aim to support your goals in becoming industry leaders.
Panel Management – We manage membership panels to ensure our clients have a representative group to draw insights from. A ready, willing and engaged panel increases response rates, as well as turnaround times for any research project or campaign you wish to run.