King’s Health Partners
MES helps charities to increase their potential donor pool via our mailing and communication services.
We have worked work with Guy’s and St Thomas’ NHS Foundation Trust, South London and Maudsley NHS Foundation Trust and King’s College Hospitals NHS Foundation Trust for many years, providing membership platforms and regular newsletter mailings to each. Following a recommendation by one of the Trusts we were tasked with carrying out a pilot mailing to members, providing them with the option to hear from King’s Health Partners: an Academic Health Science Centre formed out of partnership of the three Foundation Trusts.
WHAT WE DID:
We were appointed to assist with the fundraising team’s mailing needs – the aim being to raise awareness of King’s Health Partners and to raise funds.
The job required a sensitive and considered approach to data management, and the delivery of large scale mailings to a wide range of different stakeholders. We were also tasked with the sending out of weekly welcome packs to members who had ‘opted in’ to communication in the past seven days.
HOW WE DID IT:
The initial opt-in mailing was sent to existing members of both King’s and Guy’s FTs. Data protection considerations meant the client could not see any of the data that was used until the individual provided consent for their details to be given to the charity. Great care was therefore needed at every stage.
Weekly updates regarding the number of members opting in were sent to the client to ensure they had good visibility on how the mailing was progressing. At the same time, we distributed pre-printed mailing packs to new sign-ups.
Following the success of this initial drive, a second, larger set of mailings were carried out with recent patients of King’s/Guy’s. Again the importance of maintaining data security was paramount. For these projects we were asked to use a paper stock that was a little unusual – an oversized A4, that then needed to be trimmed down, perforated as well as folding three times – but we were able to deliver. The mailing also contained over-printed envelopes and reply envelopes to be used by those opting in. As with all our mailings, we were able to ensure the best postal rates available from Royal Mail and UK Mail.
Thanks to our efforts, King’s Health Partners increased their potential donor pool. Such was the success of the initial mailings, we’ve repeated the job several times since.
What our client thinks
We’ve been really pleased with the projects that we’ve worked with MES on over the past year. The sensitive nature of the mailings and the importance of handling data securely mean that we need a supplier who has the necessary expertise in this field and can handle the relatively high volumes in a cost effective way. MES have provided excellent account management throughout, and have helped us to deliver our projects to the high standards that we expect.
King’s College Hospital and King’s Health Partners fundraising team