Membership Organisations & Trade Unions
As a membership organisation, you have the following challenges - running ballots is obviously essential but is time-consuming and demanding of resources. Members are sometimes prone to levelling the accusation that they don't hear from their organising body until an election is imminent; the remedy for this is more frequent communication - which again requires more investment in time and money. This is just where Membership Engagement Services can help.
We will develop voter education initiatives and improve membership engagement, not just prior to an election, but in your day to day communication with your members. Research, creative initiatives to maximise turnout, our ‘democracy healthcheck' - all this will help you understand and build up more of a bond with your members, interest them in forthcoming ballots & events and tighten up your operation generally.
The lifeblood of a trade union is its members. To truly claim a representative voice a union must have an active, involved and informed membership. Knowing what members think, want and need is vital but, in the ever changing world of work, keeping up with who and where your members are can also prove a challenge.
We at Membership Engagement Services aim to provide unions with the practical tools to rise to these challenges. By doing so we support unions in addressing issues such as low participation levels which can threaten the credibility of their democracy, particularly at election time. In other words we work with your democracy to improve your democracy.
Click here to read the ERS Group's 'State of the Union' findings - a survey amongst union members about attitudes to participation, voting and communications.
How can we help then? By offering a tailor-made service aimed at helping unions connect more effectively with their members. This can be through:
| Reviewing internal rules, procedures and processes (what's working, what's not, what needs to change?) - click here to read our democracy healthcheck. | |
| Profiling your membership to assess the demographics of (and, in turn, communicate more intelligently with) your membership groups. Click on the icon on the right to read our Service Profile for Membership & Voter Profiling. |  |
| Developing longer term communication and campaign strategies. | |
| Developing voter education initiatives to make participation an essential part of being a union member. | |
| Improving the way elections are presented and managed. Click on the icon the right to find out about our Creative Services |  |
| Click here to read about Equity. We helped to reverse the trend of non-participation in ballots and lack of candidates willing to stand through our improved design of materials. | |
