DESIGN & PRINT: FROM NEWSLETTERS TO FORM DESIGN

We have a unique insight into how people react to different design approaches, gained through our experience and interaction with membership bodies and the members themselves. This means that we can design effective materials, such as membership forms and newsletters that have proven response rates.

Even if the design of your balloting or membership engagement material does not need a complete overhaul, it is worth considering a change to the look and feel to refresh and update it - making it more attractive and likely to garner interest. MES profiles your members, allowing you to target specific groups for mailings and make better use of your resources.

Better use of colour, consistent branding personalisation, clearer sign-posting, as well as of course the actual wording and tone can all help the materials be more enticing, engaging, and help the addressee feel more involved with your organisation from the outset. This is particularly important when it comes to governance matters - such as elections and AGMs.